Vector Phone Proposal

Vector Phone Proposal

In this project, we shall be advertising a product with the aid of vector images. The advert shall then be placed in a magazine, billboard, newspaper or similar print advertisement location.

Product advertisement ideas

For this project I created several designs of my advert. This was done so that I could cultivate many different ideas in the early stages of the project, before deciding on one and sticking with it. This process would allow my mind to release a lot of its creative potential within a safe environment.

1)

For my first page of designs I split it up into four to maximize the amount of page space I had for my designs. My top two designs are experimenting with a theme between the phone and light/electricity. This created the tagline “Illuminating”. I experiment with the phone layout of the phone and electrical cord (which appears in all the designs) I also add a bulb next to the tagline, reinforcing the idea of light (which means safety and security, a human need). Both the bulb and tagline are to be illuminated in this design.

In the second design, I try to place more importance on the electrical side of the message. I do this by creating the phone in 1’s and 0’s – Binary code. This could be taken to mean electricity (as was my intention) however it has the dual meaning of computing (binary code is the language used to program computers). This could have the hidden meaning of saying that my phone was also technologically advanced – which isn’t a human need, however it is a human desire. (Evidence of this can be seen in the popularity of apple products such as the iphone and ipad.) The last two designs of this page are meant to be a conjoined advert – to be printed inside a magazine (the line in-between them representing the page break) however it could have also been printed on the same side (the left-side one printed on page 14 and the right-side one printed on page 16.) so as to create two ‘conjoined’ adverts.

2)

For my second page, I did the same ‘cross-section’ creating four potential designs instead of one. For this page I wanted to expand on the ‘power cord + bulb’ combo I had discovered on the previous page, with the same tagline ‘Illuminating’ in different styles and layouts. With the first design, I added a sort of ‘radio waves’ coming out of the mobile. I also created the inclusion of four power cords, one jutting out of each of the phones corner’s creating a sort of ‘octopus’ look to the mobile. I continued with this theme throughout all the other designs on this page. The top-right and bottom-left designs are very similar in design, the mobile at one length of the page with the power cords dangling down (or dangling ‘up’) with the lightened word Illuminated equalizing the page’s balance. In the last design, I attempted the design with three power cords instead of four, creating a triangular design. I then experimented with the design’s angles – placing both the phone and word at 45 degrees to the page. This was done due to the human eye automatically scanning a page from top-left to bottom-right. This means that my advert will directly cut across this ‘sight-line’ which will make casual glances stop and look at the advert a second time – attempting to interpret what their eyes find confusing. This gives the advert a ‘second glance’ advantage over other adverts (its also the reason why many shops place sale adverts diagonally)

3)

My third design (and the one I settled on) is a more finalized version of my first design (which through market research turned out to be the most favored design.)

In its revised version, I placed the phone more in shot whilst putting a greater curvature on the cable, giving it a more ’solid’ feel than the incredibly flimsy drawing I had created in the previous version. In this version I also removed the ‘lighting lines’ instead adding a 3-D shadow to the words (although there isn’t any singular light source). However when constructing the final design in illustrator I placed a colour glow behind both the bulb and the tagline. I also removed the flicking curve that’s at the end of the power cord, instead ending at the bulb. These changes make the design more aesthetically appealing to the viewing audience.

4)

My final design is a developed version of the ‘conjoined’ design I created on the first page. I’ve improved on details like the screen and some of the buttons, even adding colour to the receive/hang up buttons. This design is also the first design to feature dotted lights along the power cords, a feature that I included in my final design. The creation of this design in detail helped me to visualize and format my magazine advert placement, with the advert cut straight down the middle. In this design I experimented with multiple bulbs placed horizontally with the picture.